How We Can Help Your

Business And Brand Grow

I Work With You 1:1 for 24 Weeks To Guarantee Your Growth And ROI

(Or You Get A $ Refund)

BUILD

Customer Advisory Board (CAB) Programs are a series of ongoing meetings and ways to engage with your most important customers throughout the year. Think of a CAB like a board of advisors, but without the fiduciary responsibility.

When the same people are brought together face-to-face over time—unique bonds are built and an “Inner Circle” vibe is created. It’s like “We’re on a mission to impact the business, Let’s Go!” 

NURTURE

We design meetings so everyone leaves smarter than when they arrived, they’re memorable, and they can’t wait for the next one. Meetings are for peers only. Relationships are nurtured. Agendas cover the industry, blue sky discussions, roadmaps, and Shark Tank exercises.

Customers leave meetings knowing they’ll be invited to exclusive programming such as Davos, Innovation Roundtables, or to be an industry influencer that impacts policy, standards, and how the industry operates.

LEVERAGE

With frequency of interaction and trust in the CAB Program, customer ambassadors/advocates are born. Customers author books, blogs, record podcasts, videos, and are our reference customers when new solutions, partnerships, or acquisitions are announced.

Every functional team in your company is involved in the CAB Program so you guarantee you’re building a Voice of the Customer company that’s the market leader with a remarkable brand.

What's Your Intent?

We work with your internal stakeholders to set the intent for the mission, strategy, and execution of your Customer Advisory Board Program.  Because like Thoreau says, "In the long run, we only hit what we aim at." 

Do The Right Thing

We will partner on a strategy for your Customer Advisory Board Program that follows our proven Playbook:

  • Set a clear corporate goal

  • Curate the right people

  • 50/50 Customers/Company agenda and spark conversation

  • Build with exclusive programming around meetings

  • Never stop measuring

Do Things Right

Execution matters. That's why you will want to set intent around every aspect of your meetings:

  • Overall experience and feeling

  • Frequency and format

  • Executive environment

  • Communications

  • Networking